Vision & Mission
Vision
“Sustainable Rural Development Bank”
Mission
MISSION 1
Act As the Financial Center
Providing integrated and modern financial services for rural-sector customers.
MISSION 2
Strengthen Resource Management
Enhancing organizational efficiency while upholding strong corporate governance.
MISSION 3
Promote Technology and Innovation
Advancing competitiveness to reduce poverty and increase rural incomes.
MISSION 4
Stimulate Community Economies
Supporting local economy through knowledge and financial assistance for shared value across economic, social, and environmental dimensions.
Key Driving Dimensions
Sustainable Bank
Innovative Financial Solutions
To develop innovative and comprehensive financial products and services to create competitiveness and sustainable growth.
Organizational Excellence
To strengthen organizational competitiveness and staff capabilities through corporate governance, while elevating operational efficiency through digital technology and the development of a database and innovation.
Sustainable Rural Development
Integrated Value Creation
To revive, develop, and empower household economies by integrating production and marketing across the supply chain to generate income and improve farmers’ quality of life.
Knowledge-Driven Resilience
To promote knowledge, foster resilience, and support the adoption of technology and agricultural innovation to strengthen community economies and address informal debt issues.
Core Values
SPARK
SPARK reflects the values that shape who we are, how we work, and why we exist.
This fuels positive change from within, creating lasting impact
for farmers, communities, and society.
Sustainability
Participation
Accountability
Respect
Knowledge
Culture
Where “Hear” Meet “Art”
The culture of BAAC is embodied in H-E-A-R-T, derived from the concept of the Art of Hearing, the ability to listen with empathy and truly understand the needs of farmers and customers.